Before approaching the front desk or speaking with any of the employees, customers, or tenants of your store or building should be greeted by a clean and well-maintained front-of-house area that features branded logo door mats that have the appearance of being professionally made. Creating a professional image in the minds of customers and potential customers is something that may be accomplished by a company if they do this. The following is a summary of the top five reasons why it might be beneficial for your firm to have a high-quality branded mat that is positioned in a strategic location:
Initial Perceptions
When customers and guests enter your establishment, they will first see your entrance mat. It helps to put customers at ease to have a beautiful, clean, and professional mat since it suggests that your business is similarly stylish, clean, and professional. A specially designed logo mat will stick out and seem more friendly than a regular plain mat, improving the customer’s initial impression slightly. Since logo mats are frequently produced to order, you can choose the exact size that will look great in your entryway and heighten the professional vibe.
Brand Strengthening
A consumer and visitor’s awareness of your brand can be increased with the use of a logo floor mat because it unifies your brand’s identity. Your firm’s brand is its impersonal face, and if it is properly cultivated, it has the potential to play a big part in the marketing initiatives that your company undertakes. You may differentiate yourself from the other businesses in your industry by using an outdoor mat that features your company’s emblem as an excellent complement to your signs. You must remember that people’s eyes are naturally drawn to the ground as they walk, and they may be taking in your brand as they do so.
Dry And Clean Floors
As guests walk over it, a decent-quality mat with a logo should still be able to serve as an entrance mat for drying or cleaning their shoes. This aids in maintaining your flooring in a clean and dry state, improving the atmosphere and first impressions while lowering the possibility of potentially harmful and expensive slips and falls. Getting a mat that is at least 80 cm deep and as broad as your entryway or wider is a good general rule to follow in this situation. Most people will be able to take a natural step with each foot on the mat without pausing their stride thanks to this.
Money Spent Wisely
Even in the most demanding, high-traffic commercial environments, a mat with a custom logo will persist for many years. Be sure to search for the indicators of a high-quality, long-lasting mat, such as a nitrile rubber backing, a lengthy warranty, and simple cleaning instructions. It’s worth paying a little extra on personalized entry mats to extend your branding to the entranceway if you’re going to install an entrance mat anyhow (which you should do without a doubt).
Use Off-Site
You may carry your branded mat with you when you’re on the go for trade exhibitions, demonstrations, or even in-store promotions to give off a professional appearance. The majority of mat suppliers will also have thinner, more affordable logo mats that are ideal for this application and may truly set apart your booth or demonstration from the competition. You don’t have to confine yourself to using simply your logo. You can customize your mat to fit the activity if you are launching a new product, celebrating a milestone, running a special offer, or simply wanting to draw attention to a specific feature or service that you offer.